About Hansaton

With 95 branches, «Hansaton» is one of Austria’s leading providers of hearing solutions. Hansaton wants to draw attention to its first-class auditory expertise and talk about the stigma of hearing loss. Because nobody likes having to face up to the subject of hearing loss.

Unique listening experiences

How can the topic of hearing loss be combined with a positive experience? With the world's first live generated taxi soundtrack. During the ride with the Sound Taxi from Vienna Airport to the city center, the passenger is presented with an individual listening experience that is tailored to the route.

An advertising board at Vienna Airport invites passengers to use the sound taxi.

Music, adapted to the journey

The Sound Taxi shuttles between Vienna Airport and the city center. No matter which destination address is entered in the navigation system: The Sound Taxi application generates an individual piece of music in real time via GPS. The music fragments have a modular structure and adapt to the travel time. This guarantees a harmonious musical experience even in traffic jams or red traffic lights.

A moving experience

During the journey along the Danube, fine, classical sounds can be heard. As the speed increases, the music also picks up the tempo. In the city center, the music reacts to sights such as the Vienna State Opera. Shortly before reaching its destination, the music takes on epic proportions and reaches its climax on arrival. At the end, the nearest Hansaton branches are displayed on the screen.

About 30% of the passengers have registered for a hearing test. The campaign was so successful that it is now being carried out in other cities.