Brief

Big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the «dirty diesel» in African countries where the weakness of local fuel standards can be exploited. Public Eye asked us to create a campaign that communicates the subject in a smart way and asked us to mobilize as much people as possible to sign a petition against the dirty business of Trafigura.

Idea

With the help of activists in Accra, Ghana, we shot a short film showing local people filling the polluted air into canisters and returning it to the sender. In other words: As a reaction to the dirty business of Trafigura, we sent the air in a shipping container back to the commodities giant in Geneva, Switzerland.

Results

The campaign attracted a lot of attention on social media as well as in the international and national press (Guardian, New York Times, BBC etc.). The petition was signed by almost 20´000 people. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60. Shortly after, Benin, Togo, Ivory Coast and Nigeria followed.

Link to Website

Visualization of the shipping with webGL (3D)

The ship could be followed via AIS vessel tracking. Every 15 minutes, the vessels position and the local weather data was updated. The visualization showed position, route and vessel speed. It changed depending on weather conditions, time of day and wind regime.

Link to live demo

Campaign process

Results

The petition was signed by 20´000 people and handed over to Trafigura. Public pressure caused by our campaign moved Ghana to toughen its national sulfur standard by a factor of 60. Shortly after, Benin, Togo, Ivory Coast and Nigeria followed.