Brief

The biggest left party of Switzerland asked us for a last minute effort to mobilize the Digital Generation to vote ‚NO‘ against a dangerous intitiative from the right-wing party. We were to change the course, because the polls predicted a clear Yes.

Execution

We gave the young people a tool they could use in social networks: An URL shortener to spread the message ‚Stop DSI– even to those that don’t want to hear it.

Results

Within just two weeks, over 7000 links were shortened, displaying the message to hundreds of thousands of people. On election day, the Swiss clearly voted ‚NO‘ to the radical initiative.

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